Video Production is such an important tool for your business. Video allows customers to see and hear about your business at the same time. When the two senses are engaged it allows them to better respond and remember. If you think that Boca Raton Video Production isn’t necessary, you should think again! There are some things to keep in mind. For example, does your business need an infomercial a commercial video or a testimonial? Maybe you don’t know.
Boca Raton Video Production
What is the difference between an infomercial, a commercial video, and a testimonial? How should you use them?
Infomercial
An infomercial is an animated video that has one purpose. Inform. Normally, these videos are normally used for software or when a business wants their customer to understand more about what and who they are before purchasing or even to inform the customer about how their product is made. Take this video made by UltraWeb for example.
As you can see this video gives the customer a preview of the what this company is about. This video is really helpful to convert customers or entice them to read more about the company.
Commercial Video
A commercial video is used to show the general feel of a company. When customers can feel the culture of your day to day operations and see that your business is run by normal everyday people, it helps to give them to trust your business. People love to know who they’re in business with and how they work. Here’s an example
You can really feel how much this company cares about the animals and you can see the care that they take to keep them healthy. This kind of video is really great as an introduction video.
Testimonial
Testimonial videos are great tools to let customers know how your product or service has changed the lives of customers in the past. These are very powerful! When a customer sees a user that has great success with your business, it makes them want to have the same success.
The Power of Video
Recent studies show that customers who watch a how-to video are 62% more likely to purchase a product. This means that more than half of the customers that you have that come to your website that you could possibly lose can be re-captured with a video. When a customer sees a video that answers all of their questions and hypes up the product or service it makes them feel like they know everything they need to know and all of the “but does it do this” goes away and they convert. This raises your conversion rates making you more money!
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