In a world overflowing with advertisements, how do you get your own brand found? Assuming you have already have a modern, mobile-friendly web design, small business internet marketing strategies that work is your answer. Here’s what you need to know.
Small Business Internet Marketing Strategies That Work
Internet marketing for small business owners involves a few different options. There is Pay-Per-Click (PPC) advertising, which is predominantly Google AdWords.
Then there is Search Engine Optimization (SEO). Simply put, SEO is arranging your website in such a way the it ranks in search engines for specific terms.
Lastly, growing in popularity because of its potential for a free audience, there is Social Media Marketing. Below we’ll examine each of these more in depth.
Contact our team to discuss developing a small business internet marketing strategy that works for your own company today. There’s no cost to discuss your project in detail and we would love to prove why choosing UltraWeb Marketing is your best option to achieve and exceed your ambitions.
Google AdWords Management (PPC Advertising)
PPC Ad campaigns are a strategic way to expose your brand quickly for industry terms. If you are unfamiliar with them, they are the results you see online with words like “Ad” or “Sponsored” on the top and bottom of search engine pages.
The upside to PPC Ads? It can deliver fast results. The downside? It can get expensive just as fast. That’s where a Google AdWords Management Company comes in.
AdWords Management entails having a professional monitor and audit your campaigns manually. This is the best way to maximize your results while keeping your total spending costs down.
SEO For Small Business
Search Engine Optimization, better known as SEO, is a more long-term internet marketing strategy. First, let’s differentiate between Local SEO and Organic SEO.
Local SEO is how your business shows up on local map listings for terms such as “SEO Near Me”. Organic SEO is how your website ranks for terms relating to your business such as “SEO Boca Raton”.
There are only 3 local map listings and 10 first page results in Google, so depending on how competitive your industry is these positions are highly coveted. Moreover, it gives you opportunities to rank on the first page for many different keyword combinations.
The upside to SEO? Ranking high in SEO saves you from having to pay for those same paid ad positions. The downside to SEO? It takes time and Google is always updating its algorithm to deter forcing SEO tactics.
Social Media Marketing
Social Media Marketing is a combination of different options. Having a social media account gives you the ability to personalize your company in a unique way. Essentially, it’s a way to have an online personality and reach an audience, which costs you nothing.
Except…times are changing. Nowadays, social media platforms rely heavily on paid advertising. But with change comes opportunity. Inserting a little money into Social Media Marketing can widely expand your audience.
The upside? You can continue engaging with this audience without paying more money. The downside? Most people on social media passively scroll through their feeds.
Conclusion
The best small business internet marketing strategy involves integrating different techniques into a successful solution. No single formula works out the same, regardless of the business or industry.
Finding an internet marketing company with experience and proven success in small business advertising is your best bet. If you’d like to begin working towards accomplishing your goals, expanding your brand, and growing your ambitions, consider UltraWeb Marketing your partner.
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