For the first time ever TV is losing to the internet. More and more people each day are stopping to watch tv and switching, watching all their content online. Online marketing video should be a huge chunk of your marketing budget. With the new year, there’s no better time to start. But there are many kinds of different platforms you can advertise on. Which is the right one for your company?
The biggest and most popular online video marketing advertisement tool is Youtube. Youtube is the 2nd most visited website on the internet. It has become the google for video. With all these people comes competition, and competition can lead to bids being more expensive, but Youtube tracks user history to bring specially curated ads. This means your ad is reaching the people you want, all you have to do is specify your demographic, and google’s algorithm goes to work for you. The average cost-per-view is around $0.20. One large issue with youtube is that unfortunate skip ad button. Youtube actually has multiple flavors of advertisements, some even non-video, but let’s stick to video. There’s the standard skippable video which has no limit, but after 5 seconds the user can skip the ad. If they skip it you don’t get charged, but if they click or watch 30 seconds or until the completion of the online marketing video, then you’ll be charged. These ads can be displayed on desktops, mobile devices, TV, and gaming consoles.
The unskippable ad, is my favorite ad. The user has no choice, they have to watch your online marketing video ad. This means that you get more exposure, but at the same time, more cost. With this ad every time someone watches the video, you get charged. These videos cap out at 30 seconds, and is only available on desktop, and mobile devices, which are the two biggest mediums used to consume content on youtube. I’m sure you’re noticing this all seems very complicated, which is why it is recommended you hire an experienced team to do this for you. Here at Ultraweb, we can help you not only run your online marketing video, but to make it.
The other online marketing video platform is Facebook, which includes Instagram. Facebook has 1.23 billion active monthly users. Yes with a “b.” Facebook also curates the video ads based on the user’s interest. Ads can be as long as you’d like them to be on facebook, but facebook considers a view when a user watches 10 seconds of your video. So as with most online marketing video, keep it short and to the point. One major disadvantage of Facebook, is that there’s no way to force a user to see your ad, they can just keep scrolling and never see it, so you completely depend on Facebook’s tracking algorithm to direct you towards the right users. Instagram uses the same rules as Facebook.
Online marketing video is important, but it’s not easy. Your video has to be personal, it has to have character, you need to call someone to action in 30 seconds. The most recommended is between 15-20 seconds. You have to be picky with what you put in the ad since it’s so short. So if it’s not important, give it the boot. Choosing a company to make is another issue, to ensure your video is high quality, choose and experienced company, like Ultraweb Marketing. We have a highly trained staff ready to give you the best Online Marketing Video. Contact us today to see how we can help you get started on your online marketing video
