The Difference Between Social Media Management and Social Media Marketing

The Difference Between Social Media Management and Social Media Marketing

In this article you will learn the difference between social media marketing and social media management. For the past few years, marketing experts and blogs have talked about the importance of businesses’ social media presence. You’ve probably read something like: “the amount of people spend X amount of hours on social media each day. Why is your business not on social media”?

This is true as social media platforms like Facebook, Instagram and more represent unique opportunities to connect with your audience and users are spending more and more time each day on social media platforms.

If you are looking into using social media platforms for your business or company, you need to make sure you will be using it well and understand the difference between social media marketing and social media management.

Here at UltraWeb Marketing, we often get asked ‘what is the difference between Social Media Management and Social Media Marketing?” While they sound very similar, they are two different elements of your social media strategy.

What is Social Media Management?

Social media management involves creating social media accounts, creating and publishing custom content on social media platforms, and managing or engaging with your followers.

Engaging with your followers includes responding to their comments, keeping your profile information up to date and more. Social media management will ensure your business is using social media accounts the right way!

Using social media the right way will help you grow your social presence, build a community with your followers and convert followers into loyal customers.

What is Social Media Marketing?

Social media marketing will help your business target a broader audience and grow your following. Our Social Media Specialist at UltraWeb Marketing will create an in-depth Facebook Advertising strategy based on your industry to generate qualified traffic to your site.

This also includes creating custom graphics to advertise on social media. These custom social media graphics are done with a specific purpose to engage with social media users and drive them to your website.

With special tracking codes, you will be able to track conversions and make sure you’re getting the results that you need to get the most out of your Facebook Ads!

If you need help or need further information about how you can start using social media for your business, feel free to contact us at UltraWeb Marketing. Our Social media specialists will be happy to help.

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